Our story - Veg Nutrition

Our Story

Filip Sarmir

Filip, one of the brand’s creators, was born in Slovakia and completed his university degree in Denmark in the area of International Sales and Marketing Management. After moving to Brazil, he realized one significat thing in contrast to the European market. Many products are still missing in Brazil, especially in regard to food, supplements and other products related to health. In addition, he noted that principles such as concern about the origin of what is consumed, strict control during production and environmental awareness related to consumption, were not so rooted in most of the Brazilian companies unlike widely presented in European companies. At this point, Filip saw the opportunity, combining his passion in marketing, sales and foreign trade with the possibility of offering innovative products and conquering this market.

Shila Minari

Shila is a nutritionist, vegetarian and co-creator of the brand Veg Nutrition alongside Filip. She is working as a clinical nutritionist for 6 years, principally in the area of vegetarianism. She realized that, the number of vegetarians was increasing progressively in the country. Her masters and doctoral studies in the academical field only confirmed what was becoming progressively evident: people are becoming more aware, trying to search for cleaner product, less environmentally impactful and essentially vegan. This type of food is no longer rarity and is taking more and more space on the market. In addition, her role as a functional sports nutritionist coupled with her passion for sports and made her realized, that there is a great difficulty of finding dietary supplements which at the same time, meet all vegan and vegetarian needs.

Veg Nutrition was born by merging a great necessity on the market involving Shila and Filip’s professional passion. Much more than just a brand, Veg Nutrition is idealization of a new way to nourish our body.


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